What is Coaching?

ICF (International Coach Federation) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.


What coaching is NOT.

Coaching is not about me giving you suggestions, direction, advice. It is not mentoring or counselling. If you commence a series of coaching sessions and it is deemed that coaching is not the correct support mechanism for you at this moment in time this will be discussed with you directly to find a suitable solution to support your onward journey.


How do I know if coaching is right for me?

>Do you feel that currently you aren’t reaching your full potential?

>Is there a gap of where you and your business are now to where you want to be?

>Do you sometimes feel you don’t have the skills, resources or confidence to get something complete?

>Do you feel stuck and put off making decisions or fail to stick to those decisions you have made?

>Do you sometimes feel overwhelmed or confused about all of the possibilities and don’t know where to start?

>Do you often procrastinate and put off taking action even when you know what you should be doing?

If you answered “Yes” to any of these questions then you are a great fit for coaching.


What can I expect from coaching?

You can expect to be asked questions, you can expect to be listened to in a totally confidential and non-judgemental environment. You can expect to be challenged in your current way of thinking to find the paths that make you feel more congruent with aspects of your life and business.

You can expect to discover manageable steps and agree some actions to move you and your business from where you are now to where you want to be.


How does coaching work?

The model I use to structure my sessions is the GROW model which is an acronym for the areas explored, Goals, Reality, Options and Way forward.

This model keeps you moving forward towards your goal. I will be asking you questions, listening to your responses, challenging you whilst all the time remaining non-judgemental regarding the details and not offering you any advice.


What will happen during a coaching session?

Coaching is predominantly carried out over the telephone/Skype/Zoom or face to face. The usual procedure is that the client will contact the coach after arranging a convenient time and date. You will be guided through a 6 point process.

  1. Reviewing of the previous session actions
  2. Talk about the overall goal and the manageable stepping stones that you could take to move you towards your overall goal.
  3. Discuss the reality of the situation, surface the understanding of the deeper situation.
  4. Consider all ideas and options, challenging your current way of thinking.
  5. Shape the way forward and what you are going to commit to doing.
  6. Conclusions from the session.

Each session will be for 1 hour. I will manage the timing of the session and ensure you gain full value from the session.


Who else will know what has been said?

A coaching session is completely confidential. Only in extreme circumstances will this confidence be breached. This includes the intent to cause harm to yourself or others or criminal acts.


What does the coach need from me during a session?

To make sure that your time is being well spent you are expected to come to the session fully prepared and with a goal in mind that you would like to work towards.

Preparation is very important for the coaching session so you are encouraged to spend few minutes prior to the session taking yourself to an environment where you will not be disturbed, with a drink and feeling refreshed to relax prior to the start of the session. You will also need to ensure that you have a pen and paper to hand and any other items that you may think will be useful such as a diary.


I want to start coaching now. What do I do?

You just need to contact me to discuss your requirements in a little more depth and find out how you would like to be coached.

I will send you an information pack followed by an agreement if we decide to work together. This will include the frequency of our sessions, payment for the sessions and taking of some basic contact information.

Drop me an email at info@mdprimecoaching.com or call me on 07828317380